FWD Pharma
August 6-8, 2019
Philadelphia, PA
FWD Pharma is a 3-day forward-thinking conference that sets up pharma, life sciences, and biotech professionals for success in digital. Join FWD Pharma for keynotes, interactive panels, case studies, hands-on workshops, and peer-to-peer learning. The FWD Pharma faculty will help you build truly comprehensive and data-driven digital customer journeys. You'll leave with the strategies to instigate critical internal change within your organization to prioritize digital. You'll understand the digital trends within the shifting landscape of life sciences that will have the biggest impact on your business. Learn more about FWD Pharma.
Day 1: Pre-Conference Workshops Tuesday, Aug 6, 2019
9:00 am–10:00 am Registration and Continental Breakfast for Workshops Attendees
10:00 am–1:00 pm
Workshop A
Improving Your Data Analytics Process - Discovering Insights to Help Inform Your Multi-Channel Digital Strategy
Partner
Valence Marketing Infrastructure
10:00 am–1:00 pm
Workshop B
A Digital-First and Content-Forward Approach to Engaging with HCPs
Co-Founder & Principal Consultant, HCP Marketing
ImpactCxO, LLC
1:00 pm–2:00 pm Lunch for Training Attendees
2:00 pm–5:00 pm
Workshop C
Designing Your Best-In-Class Patient Journey Blueprint Read More
Chief Free Thinker and Digital Strategy Consultant
Strategic Consulting Services
4:30 pm–5:30 pm Early Registration for General Conference Attendees
5:00 pm Day 1 Workshops Conclude
6:00 pm–7:30 pm Attendee Welcome Happy Hour
Day 2: General Conference Wednesday, Aug 7, 2019
7:45 am–8:45 am General Conference Registration and Breakfast
8:45 am–8:50 am Conference Welcome by Producer
Conference Producer
Lincoln Health Network
8:50 am–9:00 am Opening Remarks by Conference Emcee
9:00 am–9:40 am Opening Keynote
Healthcare Disruption – It's a Global Thing Read More
Chief Digital Officer - Health
Ogilvy
9:50 am–10:30 am Panel
What Successful Innovation Looks Like: Investing in Partnerships and New Business Models to Improve Patient Outcomes
Speaker TBD
10:30 am–11:00 am Sponsor Meet and Greet / Networking Break and Refreshments
Program A Digital Customer Journeys
Reassessing how patients and physicians prefer to learn and interact and planning a strategy that meets them at these critical digital touchpoints
11:00 am–11:40 am
Building Your Conscious Customer Experience Framework Read More
Consumer and Medical Integration Leader, Multi-Channel Engagement
Eli Lilly and Company
11:50 am–12:30 pm
Empowering Marketing and Sales Teams to Use the Right Channels at the Right Time
Speaker TBD
Program B Culture & Organizational Transformation
Reassessing how patients and physicians prefer to learn and interact and planning a strategy that meets them at these critical digital touchpoints
11:00 am–11:40 am
Setting Up Well-Defined Roles and Responsibilities for Core Digital Processes Read More
Digital Engagement Director, Global Commercial Digital & Innovation
AstraZeneca
11:50 am–12:30 pm
Pharma Brand Reputation Challenges and Building Out Your Corporate Brand
Group Senior Vice President, Brand Engagement - Healthcare
Marina Maher Communications
12:30 pm–1:30 pm Networking Lunch
Program A Continued
1:30 pm–2:10 pm
Establishing an Authentic Connection with Your Audience through Brand Storytelling Read More
Senior Manager, Video Strategy & Content
Pfizer, Inc.
Digital Content Manager
Pfizer, Inc.
2:20 pm–3:00 pm
Chat and Voice Bot Technologies and Their Impact on Customer Service and Search
Speaker TBD
Program B Continued
1:30 pm–2:10 pm
End-to-End Data Visibility: Collaboration and Communication Tools for Better Access to Data Across Disciplines
Speaker TBD
2:20 pm–3:00 pm
How AI Can Drive Human Experiences on Your Digital Platforms Read More
Intelligent Marketing, Digital & AI Practice Leader
Deloitte
3:00 pm–4:00 pm Speaker-Led Roundtable Discussions
Discuss your challenges in small groups with other peers with conversation, questions and insights led by speakers. No need to sign up in advance — tables will be labeled by topic.
Topic A
Best Practices in Unbranded Content for Pharma
(Moderator TBA)Topic B
Matching Social Media Channels to Business Objectives
(Moderator TBA)Topic C
Challenges in Developing a Sound Data-Driven Digital Strategy
Alice Chung, GenentechTopic D
Developing your Digital Strategy while Navigating FDA Regulations
(Moderator TBA)4:00 pm–4:30 pm Afternoon Break
4:30 pm–5:20 pm Keynote
Digital Innovation in Healthcare: A Case Study in Launching Spotlyte Read More
General Manager
Spotlyte
5:30 pm–6:00 pm Closing Keynote
How to Identify Your Company's Main Digital-Related KPIs
Senior Product Manager, Digital Myeloma Marketing
Celgene
6:00 pm Cocktail Hour
Meet your peers, speakers, and re-cap the day's talks over open bar and appetizers
7:30 pm Delegate Networking Dinners
Pre-Registration Required. Space Limited. Speakers and Restaurants to be Announced!
Day 3: General Conference Thursday, Aug 8, 2019
8:00 am–9:00 am Registration and Breakfast
9:00 am–9:05 am Conference Welcome by Producer Breanna Jacobs
9:05 am–9:15 am Opening Remarks by Conference Emcee
9:20 am–10:10 am Panel
Building Your Brand's Digital Ecosystem - What It Takes to Fully Embed Digital Into your Core Business Strategy
Director, Worldwide Multi-Channel Capabilities, Campaign Management
Bristol-Myers Squibb
10:10 am–10:30 am Networking Break
Program C Data-Driven Digital Strategies
Harnessing data to better understand your customers and the performance of your marketing and product initiatives.
10:30 am–11:10 am
Using Data to Develop Personas and Deeply Understand Your Customers
Speaker TBD
11:20 am–12:00 pm
Harnessing Patient Data to Enhance Product Innovation
Speaker TBD
Program D Digital Marketing Strategy & Brand Engagement
Establishing your organization as a thought leader and trusted knowledge resource & engaging with your customers where they are online.
10:30 am–11:10 am
Evolving Patient Empowerment: Social Listening and Community Development to Help Patients with Product Education They Need
Speaker TBD
11:20 am–12:00 pm
Digital Engagement Strategies to Improve HCP Relationships: Providing Credible Information On-Demand
Senior Director of Marketing
SUN Pharma
12:00 pm–1:00 pm Networking Lunch
Program C Continued
1:00 pm–1:40 pm
Navigating Heightened Regulation of Personal and Audience Data to Improve Targeting
Speaker TBD
Program D Continued
1:00 pm–1:40 pm
Developing a Solid Social Media Presence Read More
Associate Director of Global Communications
Merck
1:50 pm–2:30 pm Closing Keynote
More Than Just Clinical Value: How to Launch Your Product As An Experience
2:30 pm Conference Concludes
