FWD Pharma

August 6-8, 2019

Philadelphia, PA

FWD Pharma is a 3-day forward-thinking conference that sets up pharma, life sciences, and biotech professionals for success in digital. Join FWD Pharma for keynotes, interactive panels, case studies, hands-on workshops, and peer-to-peer learning. The FWD Pharma faculty will help you build truly comprehensive and data-driven digital customer journeys. You'll leave with the strategies to instigate critical internal change within your organization to prioritize digital. You'll understand the digital trends within the shifting landscape of life sciences that will have the biggest impact on your business. Learn more about FWD Pharma.

Day 1: Pre-Conference Workshops Tuesday, Aug 6, 2019

9:00 am–10:00 am Registration and Continental Breakfast for Workshops Attendees

10:00 am–1:00 pm

Workshop A

Improving Your Data Analytics Process - Discovering Insights to Help Inform Your Multi-Channel Digital Strategy

Ed Kleban


Valence Marketing Infrastructure

10:00 am–1:00 pm

Workshop B

A Digital-First and Content-Forward Approach to Engaging with HCPs

Gini Shoyhet

Co-Founder & Principal Consultant, HCP Marketing

ImpactCxO, LLC

1:00 pm–2:00 pm Lunch for Training Attendees

2:00 pm–5:00 pm

Workshop C

Designing Your Best-In-Class Patient Journey Blueprint Read More

Natasha Bagchi

Chief Free Thinker and Digital Strategy Consultant

Strategic Consulting Services

2:00 pm–5:00 pm

Workshop D

Developing a Product Launch Success Framework with the Power of Customer Experience Read More

Rick Camp

Principal & Founder

Forward360 LLC

4:30 pm–5:30 pm Early Registration for General Conference Attendees

5:00 pm Day 1 Workshops Conclude

6:00 pm–7:30 pm Attendee Welcome Happy Hour

Day 2: General Conference Wednesday, Aug 7, 2019

7:45 am–8:45 am General Conference Registration and Breakfast

8:45 am–8:50 am Conference Welcome by Producer

Breanna Jacobs

Conference Producer

Lincoln Health Network

8:50 am–9:00 am Opening Remarks by Conference Emcee

9:00 am–9:40 am Opening Keynote

Healthcare Disruption – It's a Global Thing Read More

Ritesh Patel

Chief Digital Officer - Health


9:50 am–10:30 am Panel

What Successful Innovation Looks Like: Investing in Partnerships and New Business Models to Improve Patient Outcomes

Speaker TBD

10:30 am–11:00 am Sponsor Meet and Greet / Networking Break and Refreshments

Program A Digital Customer Journeys

Reassessing how patients and physicians prefer to learn and interact and planning a strategy that meets them at these critical digital touchpoints

11:00 am–11:40 am

Building Your Conscious Customer Experience Framework Read More

Yolanda Smith

Consumer and Medical Integration Leader, Multi-Channel Engagement

Eli Lilly and Company

11:50 am–12:30 pm

Empowering Marketing and Sales Teams to Use the Right Channels at the Right Time

Speaker TBD

Program B Culture & Organizational Transformation

Reassessing how patients and physicians prefer to learn and interact and planning a strategy that meets them at these critical digital touchpoints

11:00 am–11:40 am

Setting Up Well-Defined Roles and Responsibilities for Core Digital Processes Read More

Lorenzo Lacey

Digital Engagement Director, Global Commercial Digital & Innovation


11:50 am–12:30 pm

Pharma Brand Reputation Challenges and Building Out Your Corporate Brand

Chris Iafolla

Group Senior Vice President, Brand Engagement - Healthcare

Marina Maher Communications

12:30 pm–1:30 pm Networking Lunch

Program A Continued

1:30 pm–2:10 pm

Establishing an Authentic Connection with Your Audience through Brand Storytelling Read More

Emily Krassen

Senior Manager, Video Strategy & Content

Pfizer, Inc.

Erica Santiago

Digital Content Manager

Pfizer, Inc.

2:20 pm–3:00 pm

Chat and Voice Bot Technologies and Their Impact on Customer Service and Search

Speaker TBD

Program B Continued

1:30 pm–2:10 pm

End-to-End Data Visibility: Collaboration and Communication Tools for Better Access to Data Across Disciplines

Speaker TBD

2:20 pm–3:00 pm

How AI Can Drive Human Experiences on Your Digital Platforms Read More

Bilal Jaffery

Intelligent Marketing, Digital & AI Practice Leader


3:00 pm–4:00 pm Speaker-Led Roundtable Discussions

Discuss your challenges in small groups with other peers with conversation, questions and insights led by speakers. No need to sign up in advance — tables will be labeled by topic.

Topic A

Best Practices in Unbranded Content for Pharma

(Moderator TBA)

Topic B

Matching Social Media Channels to Business Objectives

(Moderator TBA)

Topic C

Challenges in Developing a Sound Data-Driven Digital Strategy

Alice Chung, Genentech

Topic D

Developing your Digital Strategy while Navigating FDA Regulations

(Moderator TBA)

4:00 pm–4:30 pm Afternoon Break

4:30 pm–5:20 pm Keynote

Digital Innovation in Healthcare: A Case Study in Launching Spotlyte Read More

Erin Russell

General Manager


5:30 pm–6:00 pm Closing Keynote

How to Identify Your Company's Main Digital-Related KPIs

Carmine Attanasio

Senior Product Manager, Digital Myeloma Marketing


6:00 pm Cocktail Hour

Meet your peers, speakers, and re-cap the day's talks over open bar and appetizers

7:30 pm Delegate Networking Dinners

Pre-Registration Required. Space Limited. Speakers and Restaurants to be Announced!

Day 3: General Conference Thursday, Aug 8, 2019

8:00 am–9:00 am Registration and Breakfast

9:00 am–9:05 am Conference Welcome by Producer Breanna Jacobs

9:05 am–9:15 am Opening Remarks by Conference Emcee

9:20 am–10:10 am Panel

Building Your Brand's Digital Ecosystem - What It Takes to Fully Embed Digital Into your Core Business Strategy


Jeordan Legon

Director, Digital Center of Excellence

Alnylam Pharmaceuticals


Stacy Trent

Director, Worldwide Multi-Channel Capabilities, Campaign Management

Bristol-Myers Squibb


Craig McGettigan

Head, US Multichannel Engagement



Lauren Walrath

Head, Corporate Marketing & Communications

Aquestive Therapeutics

10:10 am–10:30 am Networking Break

Program C Data-Driven Digital Strategies

Harnessing data to better understand your customers and the performance of your marketing and product initiatives.

10:30 am–11:10 am

Using Data to Develop Personas and Deeply Understand Your Customers

Speaker TBD

11:20 am–12:00 pm

Harnessing Patient Data to Enhance Product Innovation

Speaker TBD

Program D Digital Marketing Strategy & Brand Engagement

Establishing your organization as a thought leader and trusted knowledge resource & engaging with your customers where they are online.

10:30 am–11:10 am

Evolving Patient Empowerment: Social Listening and Community Development to Help Patients with Product Education They Need

Speaker TBD

11:20 am–12:00 pm

Digital Engagement Strategies to Improve HCP Relationships: Providing Credible Information On-Demand

Aleen C. Hosdaghian

Senior Director of Marketing

SUN Pharma

12:00 pm–1:00 pm Networking Lunch

Program C Continued

1:00 pm–1:40 pm

Navigating Heightened Regulation of Personal and Audience Data to Improve Targeting

Speaker TBD

Program D Continued

1:00 pm–1:40 pm

Developing a Solid Social Media Presence Read More

Ashley Ryneska

Associate Director of Global Communications


1:50 pm–2:30 pm Closing Keynote

More Than Just Clinical Value: How to Launch Your Product As An Experience

2:30 pm Conference Concludes


Contact us: 212.418.1217